Over 900 pubs and the Wetherspoon head office no longer have social media presence. The chain’s chairman, Tim Martin, stated that the move was linked to “current bad publicity” surrounding social media, citing the trolling of MPs and the recent Facebook scandal as examples, and the addictive nature it incites – but can a business survive without social media?
Scrapping social media wouldn’t work for every company. Wetherspoon know their audience, and as a result, social media engagement isn’t necessarily the platform for them.
Yet when done right, social media can provide benefits for business, from increased brand awareness, higher conversions, and