For people to engage with your brand, they need to feel a connection. The foundation of this is a brand story.
Connections are what creates strong loyalty with your customers, which ultimately grows into a long-term relationship with your business and brand. One way to build this connection is through storytelling marketing, more commonly known as brand storytelling.
Storytelling itself is a powerful technique for building relationships. It’s a proven concept that brings people together and keeps them engaged. Great examples include Dyson, Virgin and even Reggae Reggae sauce. All brands we