Instagram’s Shopping Update – What you need to know

In the most long-awaited update in the seven-year history of Instagram, the image-sharing social platform announced the launch of its Shopping update earlier this week, allowing all British businesses to sell their products directly via organic content posts (it launched in the US last year). 

The new feature allows brands and businesses to tag up to five products in organic posts which consumers can then tap to find out more information. 

In app shopping with Instagram

When a post using Shopping for Instagram is tapped, it displays popups with prices and a link to a new page within the app that has more information and a “Shop Now” button directing users to the product page on the brand’s own online store. It works like the current tagging option but instead of tagging people, brands will be able to tag products. 

Marks and Spencer leads the charge

Retail giant, M&S was one of the first British brands to try out the new feature, with many other businesses quickly following suit upon its official announcement. 

Since Instagram doesn’t allow links in captions, Shopping on Instagram is intended to make it easier for brands to drive followers to their e-commerce stores, while ensuring that those users continue spending time in the app before clicking away. The new update will also make customers lives a lot easier too – saving them time and effort frantically searching for products they’ve seen on Instagram. 

Shopping for Instagram is only available to those with Instagram business accounts and businesses must sync a product catalogue with their Facebook Shop so that Instagram can pull in product catalogue information from Facebook, including a link back to the website. 

Instagram’s push into ecommerce

The update comes following Instagram’s push into ecommerce last year, after the introduction of Instagram for Business in 2016 and it’s shoppable advert campaigns, ‘collections’, earlier this year.  

Instagram plans to monetise the feature by allowing business users to display shoppable photos to people who don’t already follow them. 

In a press statement, Instagram head of business Jim Squires said “People come to Instagram every day to discover and buy products from their favourite businesses. We want to be that seamless experience. Whether it’s a local artisan, florist or clothing store, shopping directly on Instagram has never been easier.” 

How Instagram’s in app shopping feature works

Interested in Instagram Shopping? 

At Miles V Design, we combine technology and marketing to create memorable customer experiences.  

Our in-house experts include social media and digital marketing boffins who have just what it takes to help get you started with Instagram’s brand-new Shopping feature, enabling your business to venture out into a new and exciting eCommerce project. 

Always results focused, every job we undertake is based on strategic objectives and KPIs agreed with you, ensuring we understand and deliver exactly what matters most to your business. 

We’ve helped hundreds of businesses to increase their profile, knowledge, reach and sales and we can do the same for you.