Taking your brand online

Developing a strong online brand needn’t be a black art, but it does have its pitfalls. We take a look at branding to understand a little of what’s involved in creating an online brand.

What is a brand?

A brand isn’t a logo, it’s not a strap-line and it’s not a set of design guidelines, so what is it exactly?

Your organisation almost certainly has a logo and probably a number of stated values, but does it have a brand? And does it need one? You’ve managed quite happily this far after