Instagram’s Shopping Update – What you need to know

In the most long-awaited update in the seven-year history of Instagram, the image-sharing social platform announced the launch of its Shopping update earlier this week, allowing all British businesses to sell their products directly via organic content posts (it launched in the US last year). 

The new feature allows brands and businesses to tag up to five products in organic posts which consumers can then tap to find out more information. 

When a post using Shopping for Instagram is tapped, it displays popups with prices and a link to a new page within the app that