How to build a marketing plan

One of the first things we explain to our customers is that marketing isn’t just about the content you put out to the world, it’s a fundamental part of your business planning. You need to take time to develop your marketing plan to make sure your business is heading in the right direction.  

There are many core business functions that stem from a good marketing plan, from the way your staff feel about your brand to how you talk about what you do and why you do it.  

When we start working with brands everyone has