White space is a valuable design tool. Often overlooked and underutilised, white space (or negative space) is repeatedly seen as ‘empty space’ and therefore a waste of potential.
However, this couldn’t be further from the truth, white space is an essential element of design, and if used well, it can take your collateral to the next level.
So, what is it?
White space is the area around and between individual design elements, such as the space between typography and images.
Despite its name, white space doesn’t necessarily need to be white. It can be any colour, texture, pattern, or even a background image.
Often, white space can cause conflict between clients and designers. Design theory suggests that white space creates balance and ensures a