Are you looking for ways to improve your social media strategy in 2021? Want to know how your competitors are achieving success so you can see what might work for you?

We share our steps to success in this infographic.

Here’s a quick summary:

• Identify your top competitors
• Define the competitive goals and KPIs
• Choose the social networks you want to monitor
• Follow how performance on social networks grows over time
• Check out their content strategy
• Check out their engagement metrics
• Understand how people engage with their content
• See when people are active on the social networks
• Understand their paid media campaigns
• Use proper tools for social media competitive analysis

Check out the infographic for more detail.