Are you considering an influencer marketing campaign later this year? Want to know the key considerations to help you execute the perfect strategy?

We share our influencer trends for 2020 in this infographic.

Here’s a quick summary:

• Rise of micro influencers
• More focus on performance marketing
• Influencers as an ‘always-on’ strategy
• From amplifiers to communicators
• Long-term relationships with influencers
• B2B micro influencers exerting more power
• Rise of the employee influencer
• Increased usage of TikTok
• Peer-to-peer influence
• ‘Influence groups’ instead of influencers

Check out the infographic for more detail.